What is music sync licensing? 🤔
Music sync licensing is when a song is legally paired with visual content, like a movie, TV show, ads, social content or video game. It involves securing permission to use music in a project, ensuring the rights holders are fairly compensated.
How traditional sync licensing works
To use a song, you typically need to negotiate with two sets of rights holders:
Composition Rights – Covering the melody and lyrics, owned by songwriters or their publishers. 🎼
Master Recording Rights – Covering the recorded version of the song, owned by the artist or record label. 🎧
The process often involves lengthy back-and-forth negotiations with multiple parties, which can delay projects and add complexity.
The Instant Sync Licensing Solution: ✨ MAIA Universe ✨
Using our platform, the process is streamlined. Instead of contacting rights holders individually and negotiating fees, the platform offers pre-cleared music with pre-negotiated terms. This means:
Quick Access – Music is available instantly for licensing without lengthy approval chains.
Transparent Pricing – Fees are pre-determined, so there’s no need for negotiations.
All-in-One Agreements – The platform handles both composition and master recording rights, eliminating the need to deal with separate parties.
Why It Matters 😍
Saves Time: No more days or weeks spent chasing approvals and negotiating terms.
Simplifies the Process: Rights are pre-cleared, making it easy to license music legally and efficiently.
Empowers Creators: Filmmakers, advertisers, and game developers can focus on their projects instead of navigating red tape.
Example in Practice
A video game company needs a song for their latest trailer. Instead of contacting publishers and labels individually, they browse the MAIA Universe catalogue, select a track, and pay the instant licensing fee. Within minutes, they have the necessary license to use the song.
Benefits for Rights Holders and Artists 🥳
Guaranteed Revenue: Rights holders earn from pre-negotiated fees without the need for individual negotiations.
Exposure: Artists’ music reaches new audiences through seamless placement in visual media.
✨ MAIA Universe transforms the traditional sync licensing process by offering a fast, transparent, and hassle-free way to pair music with visual content, saving countless hours of negotiations and red-tape, greatly benefiting both music buyers and rights holders.