What is a script?
Scripts represents a specific creative direction or unique variation of a theme for a single product or service.
How to count your scripts
To choose the right number of scripts for your license, count your distinct creative concepts:
If you create one storyline for an ad, you need one script.
If you create two completely different storylines to market the same product, you need two scripts.
You can choose and update the number of scripts in your project home at any time.
Choosing your song usage length
When you set up your project, make sure to choose the maximum song usage length you need for your original script. Always round up to the next available usage length.
For example:
If your original video is 25 seconds long, you must select the 30 seconds song usage length option to make sure you're covered.
Setting the correct maximum song usage length ensures your license fits your main edit. From this main version, you can easily create your shorter variations (cutdowns).
What are Cutdowns?
A Cutdown is a shorter version of your script. You create it by removing parts of the original to reduce its overall length.
Unlimited cutdowns are fully included in the price of your license.
What are Video Formats?
A Video Format is the technical layout, shape, or aspect ratio required by different media platforms.
Unlimited video format adjustments are fully included in the price of your license.
You can freely adapt your project into vertical formats for TikTok (9:16), square formats for Instagram (1:1), or widescreen formats (16:9).